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Why Most Messages Fail (And Always Have)
Anthropic’s Super Bowl ads cost millions but left viewers confused. An ancient parable about seeds and soil explains why—and reveals a hard truth about communication that hasn’t changed in 2,000 years. Read more ›
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The Writing Lesson Hidden in My Automattic Trial
My Automattic trial showed me that clear writing mattered more than pixel polishing, and that lesson still guides how I think and work with others. Read more ›
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When Remembrance Becomes Amnesia
Today is International Holocaust Remembrance Day. We may be watching history repeat itself—not through violence, but through language. When governments erase perpetrators from memory, amnesia… Read more ›
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Henrique 4.3
I’ve never written a birthday post before. But turning 43 in Brazil while living in Italy made me do it. Some moments don’t need decades… Read more ›
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December in the Countryside: A Brazilian Recalibration
Every December, I leave Europe for Brazil. It’s not an escape—it’s calibration. A return that feels like stepping into a parallel version of my life,… Read more ›
Most Read Stories.
WordPress Themes.
Readings.
After enjoying books, I design covers to make books forever mine. More about it.
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The Tempest
William Shakespeare, 1611.
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The Master and Margarita
Mikhail Bulgakov, 1967.
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Circe
Madeline Miller, 2018.
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Uno, nessuno e centomilla
Luigi Pirandello, 1926.
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Julius Caesar
William Shakespeare, 1599.
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M: The Son of the Century
Antonio Scurati, 2018.
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Leonardo da Vinci
Walter Isaacson, 2017.
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Fascism, a warning
Madeleine Albright, 2018.
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Dante: The Poet, the Political Thinker, the Man
Barbara Reynolds, 2006.
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Damn Good Advice
George Lois, 2012.