George Lois is an incredible figure that marked the World with its wit and boldness. Not only as a maverick of the Advertisement on its golden age but also as a master on human communication.
This work is a compilation of all he always said and wrote about Creativity and the creative process for ‘people with talent’ — as only George will put.
An illustrated mix of exciting stories about his portfolio jewels, and direct (and brilliant) advice from Lois himself. If I were you I wouldn’t even think twice. I’m happy I had the chance to find this book.
