TLDR: While on the Google UX Certificate course, I was asked to design a product focused on education or leisure and decided to cover both topics using a unique idea. As Archeology is one of my passions, I chose a museum tour guide app. I wanted visitors to be able to explore their discoveries and relate them to existing content to boost their experience.
The problem: Tour guides are exhaustive and expensive. While paper versions are incomplete, audio tour device guides offered by museums and galleries are limited and, in general, old. People from the 21st century expect much richer experiences even when they visit plural environments like museums. My goal was to create tours based on users’ personal interests and develop their knowledge with related content.
Structure and visuals: I researched museum sites/apps to understand the market better. Later, I connected the concept I had in mind to Augmented reality, cross-content, Social media, and an increasing accessibility aspect.
Futura’s glyph structure was based on Roman stone-carved typography. That is why they fit lovely on Headlines. Google Sans however is brilliant at composing longer texts, and that’s why we have our secondary typeface family.
User research and ideation
Persona A: Gianni, 32, Professor 🇮🇹
“I tried many tools, but I need help solving my problem: I’d like to locate inside the museum in a better way. Well, as I’m a single lad, the chance to meet interesting people with the same passion would be ‘Bellissimo,’ right?”
Diving into a story
Admin users create an account and insert the menu options that will be shown as cards to The User. Card appearance and roles can later be customized in type, colors, emojis, and the use of images.
Generating your special tour
Persona B: Anne Miller, 22, Student 🏴
“I love to explore and discover. But there is always that ‘Jewel of the Crown’ you’ll miss, noticing it was there right after leaving. That’s so frustrating 😒 I’d love to browse through all collections an plan it for home.”
