Designer at Automattic.
Based in Milan, Italy.
Henrique Iamarino
@henrique@iamarino.com
Theme designer at Automattic. I write about design, technology, and classical ideas at iamarino.com.
154 posts
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The Grammar of Limits: Informality and the Fate of Decorum
Bad actors once needed a symbolic order to operate within. That requirement is gone. This is what its absence looks like.
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From a Six-Month-Old PR to a Working Proof of Concept
A designer who can read code but doesn’t write it. An AI coding tool. A six-month-old idea that became a working plugin in one afternoon. What made the difference?
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Porto, AI, and what the design meetup taught us about individual range
A week with Automattic’s creatives showed that AI isn’t flattening creative work but instead revealing who already knows how to move across domains and raising the stakes for everyone else.
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TV in Radio Times: On AI and the Role of the Designer
As AI accelerates execution, a quieter question emerges: when output becomes abundant, what gives the work meaning?
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Why Most Messages Fail (And Always Have)
Anthropic’s Super Bowl ads cost millions but left viewers confused. An ancient parable about seeds and soil explains why—and reveals a hard truth about communication that hasn’t changed in 2,000 years.
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The Writing Lesson Hidden in My Automattic Trial
My Automattic trial showed me that clear writing mattered more than pixel polishing, and that lesson still guides how I think and work with others.
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When Remembrance Becomes Amnesia
Today is International Holocaust Remembrance Day. We may be watching history repeat itself—not through violence, but through language. When governments erase perpetrators from memory, amnesia replaces remembrance.
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Building My Workspace Sanctuary (Thanks, Automattic)
I could work from anywhere, but I choose my own space. Here’s what makes my home office temple work—and how Automattic made it happen.
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Henrique 4.3
I’ve never written a birthday post before. But turning 43 in Brazil while living in Italy made me do it. Some moments don’t need decades of hindsight to be recognized as happiness. I should write…
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December in the Countryside: A Brazilian Recalibration
Every December, I leave Europe for Brazil. It’s not an escape—it’s calibration. A return that feels like stepping into a parallel version of my life, capturing fragments of the universe I temporarily inhabit.
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Twenty WordPress Themes: A Year in Review
Nineteen WordPress themes, plus my personal site. Twenty total. Some bold, some restrained. All functional. 2025 is a year of focused work, captured in one complete list that’s here to stay.
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Eating Meat and the Contradictions We Carry
Raising animals industrially feels wrong. Yet I continue eating meat, shaped by a culture woven into my belonging. Hypocrite or work in progress? Probably both. Here’s how I navigate it.